Social media is the umbrella term given to ‘places’ on the Internet where most – if not all – of the content is created by users, not webmasters. Social media services include the likes of:
Blogs Message boards Forums
Social networks
Video sharing
Picture sharing
Podcasts
Vidcasts
Wikis
User Groups
Virtual Worlds
WorldsBecause of the un-owned, unfettered nature of social media services, millions of people worldwide use them to express themselves, connect, communicate and share. To have conversations. And because those conversations occur on what is intrinsically a broadcast platform (the World Wide Web), they are, by definition, one-to-many conversations. This is the real power of social media. It combines the power of conversation between connected individuals with the power of broadcast.
