SEO Tips for Beginners - Pages and Keywords

Most people take the wrong approach to ranking for multiple keywords when they start with SEO. They try to rank their home page for every single keyword they find instead of spreading the rankings around your entire website. I know I’ve been drilling it into your head but the fact remains that search engines are all about relevancy. If you create a page that focuses around a specific keyword and create content around that keyword it’s going to look a lot more relevant than a broader page trying to rank for 100 separate and potentially non‐relevant keywords.

The fastest way to get ranked for a keyword or keyword group is to create a page that focuses on specifically that keyword or keyword group. You might have some similar and LSI keywords that fit under the same page and keyword group. In those cases you can use the group of keywords for that page and use the variations, plurals, etc throughout the page. 

To visualize this idea lets say that I’m trying to optimize a dog training blog and these are my keywords:

• Body building resources
• Body building guides
• How to have a ripped body
• Body building tips

I can break these into 3 different pages and each page then has its own keyword theme. Assuming my website is BodyBuilding.com my URL's could be something like this:

• http://bodybuilding.com/body-building-resources (body building resources)
• http://bodybuilding.com/body-building-guides (body building guides)
• http://bodybuilding.com/how-to-have-a-ripped-body (how to have a ripped body)

Then each respective page would have it’s own content, article, infographic, etc related to the keyword/group. This is the easiest way to find content ideas when you’re doing keyword research. You can make a page for every relevant keyword you find and dominate the entire market by making hypertargeted pages like this.

The point is, don’t try to rank your home page for everything. If you’re getting more backlinks and mentions to your home page than all the inner pages combined it can look manipulative to the search engines and hurt your rankings. Think about the way that you link to OTHER websites naturally, how often do you link to the home page of a website? If it’s a website that has real content you usually link to a specific video or page that you want to share, not the home page. That’s how content is naturally shared and linked to on the web, so you need to keep that in mind when it comes to your SEO. You should always be link building, promoting, and marketing all of your content and not just your home page. Reserve the home page for the very best keywords in your niche and make the laser‐targeted keyword rich pages for all the others.

All About Keyword Research

Before doing anything, you need to know what keywords you want to rank for.And that means finding out what keyword/s your target customers are searching when they're looking for a products or services like yours.

What is Keyword Analysis?

Keyword Analysis or Keyword Research is a process of uncovering the words that customers are searching for in the internet. There are quite a few reliable keyword analysis tools out there. You can use Google Keyword Tool it is a very accurate tool and easy to use. You enter a term that you think your target visitors are searching for, and it will tell you how many people are actually searching for that term. It use real search data - usually from the previous one or two months.

Keyword Analysis Complexities

You will find this tool very helpful and very powerful. It will give you a great insight into what people are searching for. But it won't tell you everything. Ultimately, it just provide the raw data. Once you've uncovered the raw data, you need to analyze it to make some decisions.You’ll need to apply all of your knowledge of your business, the benefits you offer your customers, and how prospective customers think and talk about your products and services. You also need to have a good understanding of what your competitors are doing, and why. And finally, always remember that search engines don’t read as humans do. They’re nowhere near that smart. So sometimes you have to make allowances for them. Following is a rundown of some issues that quite often have people tearing their hair out.

Single keyword or keyword phrase?

If your niche is all about business, target a niche keyword phrases, not single keyword. For example: "cheap second hand cars" instead of "cars". Use a keyword phrases because the more specific the keyword, the fewer websites there will be targeting it. This means you will move up the rankings faster, and you will find it very easy to achieve a high ranking. And also most people use keyword phrases when they are searching for a specific product or services. By targeting a specific keyword, you will attract more customers in your website.