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Monday, July 18, 2011

Choose The Right Web Host

Search engine bots don’t use websites the way you and I do. They need your site to be designed and built in a particular way. If you don’t do it right, you can severely hamper your search engine presence.

So here’s why you are going to choose a right web host. Google shows different search results to different people,depending on where they’re searching from.This is particularly true of shopping-type searches for goods that are likely to be purchased in person (as opposed to online). For example, if you search “bank” in the Google US, you’ll probably see Bank of America at number 1, whereas if you search “bank” in Google Australia, you’ll probably see The Commonwealth Bank. When deciding what sites to display, Google considers where each is hosted. It assumes that Americans will want to see American banks, and that American banks probably host their websites with American web hosts.

Put simply, if you’re after visitors from a particular country, choose a web host with servers in that country. And if you’re after visitors from a particular city, choose a web host with servers in that city. And the best way is to submit your site to the search engines’ local business centers because more and more people are narrowing their searches to the local area. So if local search traffic is important to your site, then you should definitely register your business to Google Local Business Center (Google Maps), Microsoft Local Listing Center and Yahoo Local. You also need to use the geographic targeting tool in Google Webmaster Tools to tell Goggle what geographic location your business targets. This won't affect your ranking in the normal results,but it will help ensure your listing displays appropriately for searchers who use advanced search.

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