Sunday, August 14, 2011

Do Not Spam!

It’s almost impossible to spam unintentionally. Search engine spamming usually involves quite a bit of work and knowledge. But just to be sure, here’s a quick look at what you shouldn’t be doing.

What is search engine spam?
- A website is considered search engine spam if it violates a specific set of rules in an attempt to seem like a better or more relevant website. In other words,if it tries to trick the search engines into thinking that it’s something it’s not.

What is On-page spam?
- it is a deceptive stuff that appears on your website. Here are some examples of an On-page spamming.

  • Cloaking - Showing one thing to search engines and something completely different to visitors.
  • JavaScript Redirects - Because search engines don’t usually execute complex JavaScript, some spammers will create a page that looks innocent and genuine to search engines, but when a visitor arrives, they’re automatically redirected to a page selling Viagra, Health Products, etc.
  • Hidden Content - Some webmasters just repeat their keywords again and again and again, on every page, then hide it from visitors. These keywords aren’t in sentences, they’re just words, and they provide no value. That’s why they’re hidden, and that’s why it’s considered spam.The intent is to trick the search engines into thinking that the site contains lots of keyword rich, helpful content, when, in fact, the keyword rich content is just keywords; nothing more.These spammers hide their keywords by using very, very, very small writing (1pt font), or by using a font color that’s the same as the background color.
  • Keyword Stuffing - Severely overdoing your keyword density. Try to stick to around 3% keyword density. This is the most reader-friendly density. Usually anything over 5% starts to seem very contrived.
  • Doorway Pages - Page after of almost identical pages intended to simply provide lots and lots of keyword-rich content and links, without providing any genuine value to readers.
  • Scraping - Spammers who are lazy or incapable of creating their own content will steal it from other sites, blogs, articles and forums, then re-use it on their own site without permission, and without attributing it to its original author. The intent is to create lots of keyword rich content on their website, and trick the search engines into thinking their site is valuable, without actually doing any of the work themselves.

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