Why is content so important? Well, firstly,your visitors want great content. Without it, they won’t stay long, they won’t come back, and you’re unlikely to convert much of your traffic into revenue. And secondly, great content attracts backlinks. Webmasters will want to link to it.And as you now know, backlinks are the single biggest factor you can manipulate to generate a high ranking.
What’s more, when webmasters voluntarily link to your content because of its quality, those links tend to:
- Come from related sites
- Come from quite a few trusted, important sites
- Point at the page containing your content which may be quite deep in your page hierarchy, not just your Home page
- Be keyword rich, because webmasters naturally use the anchor text to describe the content of the target page
- Have varying anchor test, because each webmaster will describe your content differently
And what would you know? These are exactly the sorts of links that the search engines like to see, because they prove you're part of a credible network of related sites. When a search engine sees a link that satisfies most or all of these conditions, it gives a lot of weight. A handful of links like this is worth hundreds of links from low-ranking/spammy sites, all with the same anchor text.
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