Search engines don’t read like humans. We actually make sense of the individual words and their combinations (phrases, sentences, paragraphs, pages, page hierarchies, etc). We even read between the lines and take all visual design and aural elements into account.Search Engines aren’t that sophisticated even Google. In fact, they don’t really process meaning at all, they categorize a site’s subject matter based on the words that are used most often in the body copy, headings, links, etc. So content optimization is simply the act of using your target keyword phrases frequently on your site and in the places that matter. ‘Target keyword phrases’ being the words your target customers are searching for when they’re looking for your product or service.
When you optimize your website for a particular word, you’re essentially telling the search engines to include you in the results when people search for that word.As a rule of thumb, the more frequently you use your keywords, the more relevant you’ll be considered by the search engines, and the more likely you are to appear in searches for those words.
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