The content of the website is one of the most debated in the search engine optimization, especially since many users unethically use black hat SEO techniques addressed like keywords keyword stuffing in an attempt to artificially improve the ranking of search engines. Despite of these dishonest approaches to SEO, website content remains an important part of any strategy to optimize the website. The content of your site is the main attraction for visitors. If your site sells products or simply provides information about services, leading visitors to your site are the words on the page. Product descriptions, articles, blog entries, and even advertisements are all scanned by spiders and crawlers as they work to index the Web.
The strategy of these spiders are to examine how the content of the page works with all other elements (such as links and meta tags) that are reviewed. For a high rank in a selection of search results, your content should be relevant to these other elements. Some search engines remove your site or reduce your page rank if its content is not unique. Especially since the advent of blogs, search engines consider how often the page content is updated and search only the content that appears on its website. This does not mean you cannot have static content on your page. For e-commerce sites, product descriptions rarely be changed.
Including other elements on the page, however, such as product updates will satisfy the requirement for a robot that changes the contents regularly. The content is an important part of your site and the positioning of your site in search engines. To achieve organic SEO, take time to develop a content plan that not only describes what should be included on each page of your site, but also how often the content will be updated.
Another element you might want to consider when looking at the content of your page, are the keywords that you want to use. Ideally, the choice of words on the page should appear several times, but as mentioned earlier, this is a balancing act that could take some time to perform.
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