It used to be possible to trick search engines into believing that your page is more relevant just by repeating your keywords over and over to the point where it wouldn't even pass as English. The good news for us is that search engines have evolved quite a bit from that way of evaluating websites. Search engine algorithms are so complex and intuitive now they can tell the difference between high quality and over optimized garbage content.
You might have heard some sort of myth or golden rule of creating "SEO optimized" content like "use exactly a 3% keyword density on all your articles" or "repeat your keyword at least 3 times in the first paragraph!" If you have heard something like this, please do whatever it takes to erase it from your mind.
The secret is that there are no secrets. The absolute best way to get the most traffic possible out of every piece of content you create is to create your content and design your website for HUMANS. There, that's the big secret everybody needed to hear ‐ make quality content, get quality traffic. You actually end up getting more traffic when you write naturally instead of trying to use certain keywords in every other sentence or overusing phrases you want to rank for.
SEO Guide for Beginners - One of the most important aspects of "SEO optimized" content is that you actually know and care about your niche. If you aren't knowledgeable or passionate about the topic of your website then creating content is going to be a nightmare for you. You will get 100 times further with content that is written by a real expert than by someone that was paid to research the topic and write on it. If you don't know anything about your niche find someone who does and hire them to do your content, that way it's naturally written and can actually benefit people that find it.
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