All About Keyword Research

Before doing anything, you need to know what keywords you want to rank for.And that means finding out what keyword/s your target customers are searching when they're looking for a products or services like yours.

What is Keyword Analysis?

Keyword Analysis or Keyword Research is a process of uncovering the words that customers are searching for in the internet. There are quite a few reliable keyword analysis tools out there. You can use Google Keyword Tool it is a very accurate tool and easy to use. You enter a term that you think your target visitors are searching for, and it will tell you how many people are actually searching for that term. It use real search data - usually from the previous one or two months.

Keyword Analysis Complexities

You will find this tool very helpful and very powerful. It will give you a great insight into what people are searching for. But it won't tell you everything. Ultimately, it just provide the raw data. Once you've uncovered the raw data, you need to analyze it to make some decisions.You’ll need to apply all of your knowledge of your business, the benefits you offer your customers, and how prospective customers think and talk about your products and services. You also need to have a good understanding of what your competitors are doing, and why. And finally, always remember that search engines don’t read as humans do. They’re nowhere near that smart. So sometimes you have to make allowances for them. Following is a rundown of some issues that quite often have people tearing their hair out.

Single keyword or keyword phrase?

If your niche is all about business, target a niche keyword phrases, not single keyword. For example: "cheap second hand cars" instead of "cars". Use a keyword phrases because the more specific the keyword, the fewer websites there will be targeting it. This means you will move up the rankings faster, and you will find it very easy to achieve a high ranking. And also most people use keyword phrases when they are searching for a specific product or services. By targeting a specific keyword, you will attract more customers in your website.