Search engine companies like Google and Yahoo are all about finding content that will bring them more traffic (and thus more ad revenue). In other words, their results must be relevant and high quality. In the words of Nathan Buggia of Microsoft Live Search: “Our whole role in life is to find the best content on the web and bring it together with people who are looking for that content. And to do that, we’ve invented a couple of algorithms to figure out what people think is good content.” Here’s a simplistic explanation of how search engines work:
- Crawl - They send out ‘spiders’ or ‘robots’ that crawl your pages and send back details for processing.
- Index - They then use really complex mathematical algorithms to deduce the subject matter of your site from frequently used words and the text on links to, from, and within your site. This tells them which searches your pages are relevant to.
- Rank - They consider some 200 factors when ranking, but the most important – of those that you can actually manipulate – is the number of external links pointing to your site, where those links come from, and what anchor text is used in those links. If there are lots of links pointing to your site, all from quality sites, and all with relevant words in their anchor text, you’re likely to rank well. The logic is that if all those webmasters are willing to link to you and they’ve used a variety of relevant words in their links (i.e. they’re not automated links), your site must be relevant and important.
7 comments:
It is very true that Search engine optimization is a technique to optimize the website in different search engine. If you have to popularity of your website then you have to follow this rules as described here. Really very nice blog!
Meta Tagging is a great way to find keywords that are directly from your competitors. You want to look at your competitors meta tags in the source code of their website. Find who is getting the top search rankings on google for your particular niche and open up their HTML source code. Find the area called Meta Tags and look for a code line that says "meta name" and there you will find all the keywords your competitor is targeting.
If you want to optimize your web site in top position of search engine result pages then first of all you have to understand the basic fundamentals of search engine optimization. Through this article I know about the SEO techniques for beginners like me.
It’s a great post, you really are a good writer! I’m so glad someone like you have the time, efforts and dedication writing, for this kind of article… Helpful, And Useful.. Very nice post!
hi, that was a lovely article on the seo,There is a huge list of SEO techniques that we can apply to increase the page rank and while doing the onpage optimization there are certain points which still plays an important role, like Content is the most important factor for SEO, Tital tags , meta tags and their description
that was a nice article , it has a great explanation about the SEO. SEO is an art of increasing the PR by applying the various methods, but keep in mind friends there are some SEO's who use the non ethical techniques to optimise their site in the search engines. Please don't think that the crawlers are fools, they know what you are doing so do well.
If you are a beginner and like to learn about SEO, you should start using any free SEO tool. Learn about its features by reading its guide; this will help you to build good understanding about SEO techniques. Apart from this, there are certain free online courses on SEO which can help you to learn SEO quickly
Thanks for the comments. It was appreciated. I was able to make this blog in a purpose of communicating SEO guys like you.
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