What is SEO?

SEO stands for Search Engine Optimization. It’s the art of increasing your site’s natural search engine ranking, so that you rank high in the right searches. And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank for the keywords your target customers use at search engines. So you need to:

1. Tell the search engines what your site is about so that they would know what searches it’s relevant to. This is called ‘on-page optimization’. You make your site search-friendly so the bots can crawl it, and you use the right keywords in your content and a basic code on HTML. By itself, this usually won’t increase your ranking much, but it’s a necessary first step.
2. Prove to the search engines that your site is important in its field (i.e. will likely be helpful to searchers). Embark on an ongoing campaign to increase the number of links pointing to your site they are called “backlinks” or “inbound links”). This is called ‘off-page optimization’. Building more links will increase your ranking.